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What is micro training? And what are the benefits?

Updated: Oct 23, 2023

In today's fast-paced business environment, it's becoming increasingly important for companies to provide quick and effective training to their employees. Micro training, also known as micro learning, is a form of training that delivers short, bite-sized pieces of information to learners. In contrast, traditional full-day training sessions can be lengthy, time-consuming, and less effective in retaining information. In this blog post, we'll explore the benefits of micro training for a sales business and how it can be more effective than full-day training.

1. Better Retention of Information

Studies have shown that learners tend to retain information better when it is delivered in small, easily digestible chunks. Micro training takes advantage of this by delivering short, focused training sessions that are easy to remember. This helps sales reps to retain information better, leading to improved performance and higher sales.

2. Increased Engagement and Motivation

Micro training is designed to be engaging and interactive, which can help to motivate learners. By breaking down complex topics into smaller, more manageable pieces, micro training makes learning more enjoyable and less intimidating. This can help sales reps to stay engaged and motivated throughout the training process.

3. Flexibility and Convenience

One of the biggest advantages of micro training is its flexibility and convenience. Micro training can be delivered in a variety of formats, such as online videos, podcasts, or mobile apps. This allows sales reps to access training materials whenever and wherever they need them, which is especially important for remote or mobile sales teams.

4. Customisable Learning Paths

Micro training allows sales managers to create customised learning paths for their team members. Instead of one-size-fits-all training, micro training can be tailored to meet the specific needs of each sales rep. This ensures that each sales rep is receiving the training and support they need to be successful.

5. Cost-Effective

Micro training is often more cost-effective than traditional full-day training sessions. It requires fewer resources and can be delivered at a lower cost, making it an attractive option for businesses of all sizes. Additionally, because micro training is more focused and efficient, it can lead to improved sales performance and a higher return on investment for the organisation.

In conclusion, micro training is a highly effective and efficient way to train sales reps. By delivering short, focused training sessions that are easy to remember and engaging, micro training can help to improve retention of information, increase engagement and motivation, offer flexibility and convenience, allow for customisable learning paths, and be cost-effective. By adopting micro training, sales businesses can improve their sales performance and achieve greater success.


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