4 Million
Sales people globally with no sales training talking to prospects.
THE STATISTICS
£27.4bn
The UK luxury goods market - growing
at 4.2% annually through 2031.
67%
Of sales people missed their annual quota last year.
ADVISOR TO LUXURY
Closers Ace provides luxury sales training in the UK for brands in hospitality, jewellery and watches, fragrance, fashion, bespoke interiors, yachting and private aviation. Programmes are designed and delivered by a director-level luxury sales professional who still sells for a living - so the training holds up in front of real clients, not just in the training room.
Corporate Team Training
Your team, your numbers, your clients. One- and three-day programmes for luxury sales teams, from £6,500.
The Corporate Progamme
Private Coaching
One-to-one coaching for luxury sales professionals who intend to reach director level. Blocks from £1,500.
Private Coaching
The Closers Cohort
A small-group programme for serious individuals. Six weeks, £2,000, limited seats.
The Cohort
Executive Search
Recruit, train & retain. We not only find the right person but ensure they start full speed from day one for 20%.
The Search
WHY LUXURY SELLING IS DIFFERENT
Most sales training fails in luxury for one of two reasons.
The first kind was built for volume markets - scripts, urgency, objection-handling drills. Use it on a high-net-worth client and you will feel them withdraw in real time. The second kind mistakes luxury selling for hospitality: polish, etiquette, delight. Charming and commercially weightless. Your team can be adored and still miss the number.
Closers Ace trains the third thing: the disciplined, discreet commercial conversation. Reading intent early. Controlling pace without appearing to. Protecting price with total composure. Closing in a way the client experiences as being taken seriously.
OUR STORY
Built for an industry that generic training ignores.
Most coaching is built for volume. Closers Ace is built for value - for businesses and brands where one relationship, one contract, or one lost deal can define the year.
Our mission is to change the perception of sales entirely. To show that selling and closing with integrity, intelligence, and genuine client focus is not just the right way - it's the most effective strategy.
We work with a small number of businesses at a time, intentionally. Because results require attention and a strong company / product understanding.
ABOUT TOM LUKE
Experience built in the real world.
Tom Luke has spent his career at the sharp end of luxury sales. Not in a training room - at the business end, building commercial functions, defining strategy, closing high-value contracts, and growing premium brands in some of the most demanding markets globally.
Working across sales, operations, commercial strategy, and learning & development for both domestic and international businesses, Tom has seen every stage of what it takes to build a sales culture that actually performs - from hiring the right people, to closing the right deals, to creating the systems that make success repeatable.
Led by a serving director in international luxury sales - not a former trainer.
Teams built and trained across UK and international markets.
Delivered at your premises, on your live pipeline, against your numbers.
If your team sells to clients who could buy anywhere, we should talk.
A discovery call is thirty minutes. You will leave with at least one thing to fix,
whether or not we work together.
In the world of luxury, where brand and narrative are so precious, we never publicly disclose who we work with. Every client is treated fairly and respectfully not as a marketing strategy.