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THE MISSION

Your product is world-class.
Your sales team should be too.

4 Million

Sales people globally with no sales training talking to prospects.

THE STATS

£27.4bn

The UK luxury goods market - growing
at 4.2% annually through 2031.

67%

Of sales people missed their annual quota last year.

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OUR STORY

Built for an industry that generic training ignores.

Most coaching is built for volume. Closers Ace is built for value - for businesses and brands where one relationship, one contract, or one lost deal can define the year.
 

Our mission is to change the perception of sales entirely. To show that selling and closing with integrity, intelligence, and genuine client focus is not just the right way - it's the most effective strategy.
 

We work with a small number of businesses at a time, intentionally. Because results require attention and a strong company / product understanding.

ABOUT TOM LUKE

Experience built in the real world.

Tom Luke has spent his career at the sharp end of luxury sales. Not in a training room - at the business end, building commercial functions, defining strategy, closing high-value contracts, and growing premium brands in some of the most demanding markets globally.
 

Working across sales, operations, commercial strategy, and learning & development for both domestic and international businesses, Tom has seen every stage of what it takes to build a sales culture that actually performs - from hiring the right people, to closing the right deals, to creating the systems that make success repeatable.

Who we work with:

Luxury Hotel Chains
Luxury Retail
Luxury Interior Products
Luxury Construction Products
Luxury Jewellery

Luxury Fashion
Luxury Private members clubs
Luxury Skin Care
Luxury Hospitality
Yacht & Aviation
and more...

Luxury Wristwatch Check

THE SOLUTION

Four ways to work with Closers Ace

I

GROUP COACHING COHORT

A four week live online small group programme for businesses in the luxury service and product space. Practical, niche-specific, immediately applicable. You'll work alongside peers who understand your world.

NEXT COHORT - SPACES LIMITED

II

PRIVATE SALES COACHING

One to one, private, focused sessions for founders and sales directors. We work through your specific challenges - whether that's converting high-value leads, improving your specification process, or building a repeatable sales system.​

MONTHLY RETAINER OR BLOCK SESSIONS

III

TEAM COACHING

One or three day workshops delivered to your sales team. Built entirely around your product, your clients, and the gaps we identify together. Online or
in-person.

BESPOKE TO YOUR BUSINESS AND CLIENTELE

IV

HEADHUNTING - EXECUTIVE SEARCH

As part of our service we can act as a head hunter for your new recruits.  What makes us special, every new recruit will have a training and strategy session before they start on day one. 

BUILD YOUR 'A' TEAM TODAY

TESTIMONIALS

The best marketing is word of mouth.

In sales, it is well known that people buy from people. With this in mind, we at Closers Ace believe that our best marketing tools is hearing what past clients, many now friends, have to say about the sale and leadership training courses we have led.

“My experience with Tom has been a pleasure. Before meeting Tom I was shy and struggled with rapport building which are the two things not ideal for a 'salesperson'. After Toms assistance for around 1 year I have learnt to be confident, knowledgeable in sales and extroverted allowing me to build good working relationships with clients which helps the sales process. Without Tom's guidance I can certainly say I would not have been able to succeed as I have. I would like to say a massive thank you and would recommend him again and again.”

​

- Jade; Property Account Manager Dubai

"Tom Luke is an amazing trainer. Full of energy and life. Always getting all of the team involved and having lots of fun."

​

- Emily; High End Sales Consultant B2C

"I have been in Retail Management for over 15 years, yet, Tom Luke continued to inspire and impress me with his dedication, presentation & enthusiasm. I saw my team prosper from the training given by Tom. "

​

- Mark; Regional Store Manager 

OUR INSIGHT

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