
4 Million
Sales people globally with no sales training talking to prospects.
THE STATS
£27.4bn
The UK luxury goods market - growing
at 4.2% annually through 2031.
67%
Of sales people missed their annual quota last year.

OUR STORY
Built for an industry that generic training ignores.
Most coaching is built for volume. Closers Ace is built for value - for businesses and brands where one relationship, one contract, or one lost deal can define the year.
Our mission is to change the perception of sales entirely. To show that selling and closing with integrity, intelligence, and genuine client focus is not just the right way - it's the most effective strategy.
We work with a small number of businesses at a time, intentionally. Because results require attention and a strong company / product understanding.
ABOUT TOM LUKE
Experience built in the real world.
Tom Luke has spent his career at the sharp end of luxury sales. Not in a training room - at the business end, building commercial functions, defining strategy, closing high-value contracts, and growing premium brands in some of the most demanding markets globally.
Working across sales, operations, commercial strategy, and learning & development for both domestic and international businesses, Tom has seen every stage of what it takes to build a sales culture that actually performs - from hiring the right people, to closing the right deals, to creating the systems that make success repeatable.
Who we work with:
Luxury Hotel Chains
Luxury Retail
Luxury Interior Products
Luxury Construction Products
Luxury Jewellery
Luxury Fashion
Luxury Private members clubs
Luxury Skin Care
Luxury Hospitality
Yacht & Aviation
and more...

THE SOLUTION
Four ways to work with Closers Ace
TESTIMONIALS
The best marketing is word of mouth.
In sales, it is well known that people buy from people. With this in mind, we at Closers Ace believe that our best marketing tools is hearing what past clients, many now friends, have to say about the sale and leadership training courses we have led.
“My experience with Tom has been a pleasure. Before meeting Tom I was shy and struggled with rapport building which are the two things not ideal for a 'salesperson'. After Toms assistance for around 1 year I have learnt to be confident, knowledgeable in sales and extroverted allowing me to build good working relationships with clients which helps the sales process. Without Tom's guidance I can certainly say I would not have been able to succeed as I have. I would like to say a massive thank you and would recommend him again and again.”
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- Jade; Property Account Manager Dubai
"Tom Luke is an amazing trainer. Full of energy and life. Always getting all of the team involved and having lots of fun."
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- Emily; High End Sales Consultant B2C
"I have been in Retail Management for over 15 years, yet, Tom Luke continued to inspire and impress me with his dedication, presentation & enthusiasm. I saw my team prosper from the training given by Tom. "
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- Mark; Regional Store Manager
OUR INSIGHT
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