SALES COACHING AND HEADHUNTING FOR LUXURY TEAMS
The average company will spend between
£9,000 - 14,000 on a each new hire.
But only £1800 a year on skills training.
WHO IS THIS FOR
For the people at the top of the sales game.
Private coaching is not for everyone. It's for senior and high performing roles, people who carry real commercial responsibility - and who want focused, private, honest work on the challenges that matter most to them.
SALES DIRECTORS
You own the number. You manage the team. But who coaches you? Private coaching gives you the outside perspective, challenge and support that your role rarely provides.​
FOUNDERS / C LEVEL
You built the business. Now you need to scale the commercial function without it depending entirely on you. We work on both your personal sales and your ability to build a team that performs.
SENIOR MANAGERS / SALES PROFESSIONALS
You're ready for the next level — either in performance, in leadership, or both. Private coaching accelerates that transition in a way that group programmes simply can't.
WHAT WE WORK ON
Your challenges.
Your agenda.
Every engagement is built entirely around what you need - not a fixed curriculum. These are the areas we most commonly work through together.
SALES PERFORMANCE
01. Closing High-Value Deals
The specific skills, timing and language that closes luxury contracts - without pressure, without discounting, without second-guessing yourself.
02. Pipeline & Conversion
Building a pipeline you can rely on, identifying where deals are stalling, and creating a repeatable process that converts consistently.
03. Objection Handling
Price, timing, competition - working through the specific objections you face and building the confidence to handle each one without losing the deal.
04. Client Retention & Referrals
Turning great clients into loyal advocates - and building the referral culture that makes luxury sales compound over time.
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COMMERCIAL LEADERSHIP
05. Building & Coaching a Sales Team
How to hire the right people, set meaningful standards, coach effectively, and build a team culture that performs without you having to close everything yourself.
06. Commercial Strategy
Pricing, positioning, market approach - working through the commercial decisions that determine whether your business grows or plateaus.
07. Sales Culture & Performance Management
Creating an environment where your team wants to perform — not just one where they have to. The difference between a managed team and a motivated one.
08. Personal Leadership & Presence
How you show up in high-stakes conversations — with clients, with your team, in negotiations. The intangible that separates good leaders from exceptional ones.
HOW IT WORKS
Simple. Private.
Completely yours.
DISCOVERY CALL
A free 30-minute call to understand your challenges, your goals, and whether we're the right fit for each other. No pitch, no pressure.
PRIVATE SESSIONS
90-minute sessions via Zoom, built entirely around your agenda. Your challenges, your deals, your team - nothing scripted, nothing generic.
CHOOSE YOUR PATH
Block of 3 sessions if you want to start without commitment. Monthly retainer if you're ready to build something lasting. Both at early client rates.
LASTING RESULTS
Frameworks, accountability and honest feedback that create permanent change - not a temporary boost that fades when the sessions end.
INVESTMENT
Transparent pricing.
Real value.
Two ways to partner - choose the commitment level that suits where you are right now. Both options available at early client rates while the first intake is open.
FOCUSED
BLOCK OF THREE
The ideal starting point - three focused sessions with no ongoing commitment. Most clients convert to retainer after their first block.
£1250
3 × 90-minute private sessions via Zoom
Pre-session questionnaire to focus the work
Session notes and action points after each call
Email support between sessions
No ongoing commitment required
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MOST POPULAR
RETAINER
For those ready to build lasting change. Two sessions per month creates the consistency and accountability that delivers real, compounding results.
£1950
2 × 90-minute private sessions per month - via zoom or in person
Priority scheduling and session flexibility
Session notes and action points after each call
WhatsApp access between sessions for urgent input
Monthly commercial review and goal tracking
Cancel with 90 days notice - no lock-in
YOUR COACH
Coached by someone
who's led from the front.
Private coaching only works if your coach has genuinely operated at your level. Tom Luke has - as a sales director, a commercial leader, and someone who has built sales teams, managed performance, and closed high-value deals personally. He coaches from experience, not theory.
"The best coaching I ever received was from someone who had faced exactly what I was facing. That's what I bring to every session."
Every session is a genuine working conversation - direct, honest, and built entirely around what you need. No scripts, no generic frameworks, no comfortable answers if the uncomfortable one is more useful.
COMMON QUESTIONS
Everything you need to know.
HOW IS THIS DIFFERENT TO THE GROUP COHORT
The cohort is a structured curriculum in a small group. Private coaching is entirely bespoke - your agenda, your challenges, your pace. No curriculum, no cohort, just focused work on exactly what you need.
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HOW LONG SHOULD I HAVE A RETAINER FOR?
There's no minimum term. Cancel with 90 days notice at any point. The goal is for the results to make you want to continue - not a contract to keep you locked in.
WHAT INDUSTRY
DO I NEED TO BE IN?
Private coaching is open to any leader selling luxury or high-value products - B2B, B2C or both. If you're unsure whether it's the right fit, the discovery call will tell us both.
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CAN I DO BOTH PRIVATE COACHING AND GROUP COHORT?
Yes - and it's a powerful combination. The cohort gives you peer learning and structured frameworks. Private coaching gives you focused application to your specific situation. Several clients do both.
WHAT IS THE DIFFERENCE BETWEEN BLOCK AND RETAINER?
The block of 3 is an ideal starting point - no ongoing commitment, just three focused sessions. Most clients naturally convert to retainer after experiencing the value. The retainer adds WhatsApp access, monthly reviews and priority scheduling.
HOW QUICKLY CAN I GET STARTED?
Book a discovery call and if we're a good fit, we can usually schedule your first session within the same week. Early client rates apply to anyone who books while the initial intake is open.