WHO SHOULD TAKE THE OPPORTUNITY?
For Sales Directors and founders of luxury businesses whose teams face high-net-worth clients; and whom themselves might not have the luxury of time to formally invest intensively into their group development.
Consider companies who sell within in five-star hospitality and private members’ groups, jewellery and watch houses, fragrance and beauty maisons, fashion, bespoke interiors and joinery, super yachts and private aviation. Typically teams of three to eight client-facing team members.
THE FORMAT & FEE'S
THE BLOCK
£1,500
Three sessions.
We cover all theory as well as work on your live deals. We assess your performance, find the pattern, and rebuild your approach. Between sessions you sell; in sessions we review what happened and sharpen.
THE RETAINER
£1950 / month
Three month minimum
Two sessions a month plus message access for live deal situations - the client who has gone quiet, the negotiation tomorrow morning. For people whose next twelve months carry real career weight.
The average company will spend between£9,000 - 14,000 on a each new hire.
But only £1800 a year on skills training.
WHAT WE WORK ON
Your challenges.Your agenda.
Every engagement is built entirely around what you need - not a fixed curriculum. These are the areas we most commonly work through together.
SALES PERFORMANCE
01. Closing High-Value Deals
The specific skills, timing and language that closes luxury contracts - without pressure, without discounting, without second-guessing yourself.
02. Pipeline & Conversion
Building a pipeline you can rely on, identifying where deals are stalling, and creating a repeatable process that converts consistently.
03. Objection Handling
Price, timing, competition - working through the specific objections you face and building the confidence to handle each one without losing the deal.
04. Client Retention & Referrals
Turning great clients into loyal advocates - and building the referral culture that makes luxury sales compound over time.
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COMMERCIAL LEADERSHIP
05. Building & Coaching a Sales Team
How to hire the right people, set meaningful standards, coach effectively, and build a team culture that performs without you having to close everything yourself.
06. Commercial Strategy
Pricing, positioning, market approach - working through the commercial decisions that determine whether your business grows or plateaus.
07. Sales Culture & Performance Management
Creating an environment where your team wants to perform — not just one where they have to. The difference between a managed team and a motivated one.
08. Personal Leadership & Presence
How you show up in high-stakes conversations — with clients, with your team, in negotiations. The intangible that separates good leaders from exceptional ones.
HOW IT WORKS
Simple. Private. Completely yours.
DISCOVERY CALL
A free 30-minute call to understand your challenges, your goals, and whether we're the right fit for each other. No pitch, no pressure.
PRIVATE SESSIONS
90-minute sessions via Zoom, built entirely around your agenda. Your challenges, your deals, your team - nothing scripted, nothing generic.
CHOOSE YOUR PATH
Block of 3 sessions if you want to start without commitment. Monthly retainer if you're ready to build something lasting. Both at early client rates.
LASTING RESULTS
Frameworks, accountability and honest feedback that create permanent change - not a temporary boost that fades when the sessions end.
COMMON QUESTIONS
Everything you need to know.
HOW IS THIS DIFFERENT TO THE GROUP COHORT
The cohort is a structured curriculum in a small group. Private coaching is entirely bespoke - your agenda, your challenges, your pace. No curriculum, no cohort, just focused work on exactly what you need.​​
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HOW LONG SHOULD I HAVE A RETAINER FOR?
There's no minimum term. Cancel with 90 days notice at any point. The goal is for the results to make you want to continue - not a contract to keep you locked in.
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WHAT INDUSTRY
DO I NEED TO BE IN?
Private coaching is open to any leader selling luxury or high-value products - B2B, B2C or both. If you're unsure whether it's the right fit, the discovery call will tell us both.
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CAN I DO BOTH PRIVATE COACHING AND GROUP COHORT?
Yes - and it's a powerful combination. The cohort gives you peer learning and structured frameworks. Private coaching gives you focused application to your specific situation. Several clients do both.
WHAT IS THE DIFFERENCE BETWEEN BLOCK AND RETAINER?
The block of 3 is an ideal starting point - no ongoing commitment, just three focused sessions. Most clients naturally convert to retainer after experiencing the value. The retainer adds WhatsApp access, monthly reviews and priority scheduling.
HOW QUICKLY CAN I GET STARTED?
Book a discovery call and if we're a good fit, we can usually schedule your first session within the same week. Early client rates apply to anyone who books while the initial intake is open.
YOUR COACH
Coached by someone
who's led from the front.
Private coaching only works if your coach has genuinely operated at your level. Tom Luke has - as a sales director, a commercial leader, and someone who has built sales teams, managed performance, and closed high-value deals personally. He coaches from experience, not theory.
"The best coaching I ever received was from someone who had faced exactly what I was facing. That's what I bring to every session."
Every session is a genuine working conversation - direct, honest, and built entirely around what you need. No scripts, no generic frameworks, no comfortable answers if the uncomfortable one is more useful.
