SALES COACHING AND HEADHUNTING FOR LUXURY TEAMS
TEAM COACHING - ONE OR THREE DAY PROGRAMME
Transform your team's ability to close. Together.
Intensive, bespoke team coaching for luxury product businesses — delivered in one focused day or across a transformational three-day programme. Built entirely around your team, your product, and the clients you're trying to win.
3x more impactful than one to one alone. Shared language and frameworks create team-wide change, not individual improvement.
CHOOSE YOUR FORMAT
One day to sharpen.
Three days to transform.
Both programmes are built entirely around your business - your product, your team's specific gaps, and the clients you're trying to win. No off-the-shelf content. No generic frameworks.
SHARP AND FOCUSED
ONE DAY
INTENSIVE
A single high-impact day that gives your team a shared language, sharper skills, and immediate tools to close more effectively. Ideal for teams that need a focused reset or a targeted uplift in one area.
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£12,500
UP TO 8 PEOPLE
Full day of live coaching - up to 8 hours
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£750 per additional person (up to 15) - over 15 POA​
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Pre-session team diagnostic and briefing​
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Bespoke content built around your business and clients​
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Post session frameworks and resource pack​​​​
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Online or in-person - UK wide​
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Best for: targeted skills uplift, new team onboarding,
or a focused refresh before a key sales period.
RECOMMENDED
THREE DAY TRANSFORMATION
Three consecutive or spread days of deep, structured coaching that builds a complete sales system across your team. The most impactful programme we offer - and the one that generates the most lasting results and referrals.
£33,000
UP TO 8 PEOPLE
3 full days of live coaching - structured and progressive
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£2550 per additional person (up to 15) - over 15 POA
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In-depth pre-programme team diagnostic
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Fully bespoke curriculum built around your business
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Full frameworks, playbooks and resource pack
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30-day follow-up session included
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Online or in-person - UK wide​​
Best for: building a complete team sales system, cultural change, or preparing for
significant commercial growth.
Upgrade to the 3-day programme within 3 months and your 1-day investment is fully credited.
WHATS COVERED
Built around your team.
Every time.
Every programme is diagnosed and built from scratch around your team's specific gaps. These are the core areas we draw from - combined and sequenced based on what your team actually needs.
FOUNDATION
MINDSET AND THE LUXURY SALES ENVIRONMENT
Establishing the shared foundation — how luxury clients think, what they expect, and why traditional sales approaches fail at the high end.
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The psychology of high-value purchasing
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What luxury clients actually want from a salesperson
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Building team-wide confidence and positioning
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Shared language and standards across the team
CONVERSION
PRESENTING, OBJECTIONS AND CLOSING DEALS
The moment of truth - how your team presents value, handles the objections that kill luxury deals, and closes with confidence and integrity.
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Presenting at the top end without underselling
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Handling price, timing and competition objections
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Closing techniques that feel natural not forced
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Protecting margin in high-value negotiations
SKILLS
QUALIFICATION, DISCOVERY AND PIPELINE CONTROL
The practical skills that separate high-performing luxury sales teams — asking the right questions, reading buying signals, and managing pipeline with discipline.
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Discovery conversations that reveal real intent
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Qualification frameworks for luxury and specification sales
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Pipeline management and deal velocity
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Reading and responding to buying signals
SALES SYSTEM (3 DAY ONLY)
RETENTION, REFERRALS AND THE SALES PLAYBOOK
The third day goes beyond skills — building the system, culture and playbook that makes your team's new performance repeatable and self-sustaining.
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Client retention and relationship management
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Building a referral culture in luxury markets
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Creating your team sales playbook
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Accountability structures and ongoing performance management
NOTE ON ONE DAY COURSE
The one day intensive draws from the same core areas above - but is focused and prioritised based on your team's pre-session diagnostic. Rather than covering everything, we go deep on the two or three areas that will move the needle most for your team right now.
WHO IS THIS FOR
The teams that sell
exceptional things.
Team coaching works best when the whole group sells in the same world. If your team sells luxury or high-value products - this was built for them.
LUXURY PRODUCT SALES TEAMS
Stone, bespoke furniture, architectural hardware, premium interiors - teams selling high-value products who want to close more consistently and at better margins.
NEW TEAM HIRES
Getting new team members up to speed quickly in the specific skills and standards of luxury sales - before bad habits form and before deals are lost.
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SPECIFICATION SALES TEAMS
Teams working the specification channel into architects, designers and developers - where relationships, patience and precise timing are everything.
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UNDER PERFORMING TEAMS
Teams with the right products and the right clients but inconsistent results - where the gap is skills, confidence, process or culture rather than opportunity.
GROWING LUXURY SME'S
Businesses scaling their sales function for the first time - needing a shared standard, a shared language, and a team that performs without the founder closing everything.
PRE GROWTH RESET
Businesses preparing for a significant commercial push - a new market, a new product launch, or a step-change in revenue ambition - who want their team ready.
HOW IT WORKS
Simple process.
Serious results.
I
DISCOVERY CALL
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A free conversation with you as the business owner or director - to understand your team, your challenges, and what success looks like for you.
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TEAM DIAGNOSTIC
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A pre-session diagnostic across the team - understanding current skills, gaps, confidence levels and the specific deals or challenges they're facing.
III
BESPOKE BUILD
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We build your programme from scratch around the diagnostic findings - your product, your clients, your team's specific gaps. Nothing generic, nothing recycled.
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DELIVER AND
FOLLOW UP
The programme is delivered — online or in-person — with a full resource pack and (for 3-day clients) a 30-day follow-up session to embed the change.
DELIVERY OPTIONS
Your team, your location,
your preference.
Both programmes are available online or in-person. The right choice depends on your team's size, location and learning preferences.
Online
LIVE VIA ZOOM OR TEAMS
Fully interactive live sessions via Zoom - with shared screens, breakout rooms, and real-time exercises. Ideal for distributed teams or those who prefer the flexibility of remote delivery. No travel costs involved.
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In Person
ON LOCATION
Delivered in-person at your offices, showroom or an offsite venue of your choice - anywhere across the UK. In-person is particularly powerful for the 3-day programme where team dynamics and culture are part of the work. Travel and expenses charged at cost.
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International requests available
COMMON QUESTIONS
Everything you need to know.
HOW BESPOKE IS THE CONTENT REALLY?
Completely. Every programme starts with a diagnostic. Nothing is recycled from a previous client. The content is built around your product, your clients, and the specific gaps your team has.
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CAN WE DO A ONE DAY FIRST, THEN UPGRADE TO A THREE DAY?
Yes - and several clients do exactly this. The one day cost is credited against the three day programme if you decide to continue within three months of the initial session.
DO THE THREE DAYS HAVE TO BE CONSECUTIVE?
No - many clients spread the days over two or three weeks to allow time for application between sessions. Consecutive days work well for offsite formats. We'll agree the structure that works best for your team.
WHAT'S INCLUDED ON THE 30 DAY FOLLOW UP
(THREE DAY COURSE)
A 90-minute live session - online or in-person - roughly 30 days after the programme ends. We review what's changed, what's stuck, and what needs reinforcing. Included in the three day price.
WHAT SIZE OF TEAM IS THIS BUILT FOR?
Both programmes are priced for up to 8 people with a per-head rate for additional participants up to 15. For teams larger than 15 please get in touch to discuss a tailored approach.
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HOW FAR IN ADVANCE SHOULD I BOOK?
We recommend three to four weeks for online delivery and four to six weeks for in-person to allow time for the diagnostic and programme build. Early client rates apply while the current intake is open.
YOUR COACH
Led by someone who's
built teams like yours.
Every programme is designed and delivered personally by Tom Luke. Not outsourced, not franchised - Tom, in the room or on the screen, doing the work with your team.
"A team that closes together, with a shared language and a shared standard, is the most powerful commercial asset a luxury business can have."
Having led sales teams himself - hiring, coaching, creating strategy and processes, managing performance and building commercial culture from the ground up - Tom brings a perspective that goes beyond training technique into the reality of what it takes to build a team that consistently performs.
What Our Clients Say
MARK - REGIONAL SALES DIRECTOR - ENGLAND
"I have been in Retail Management for over 15 years, yet, Tom Luke continued to inspire and impress me with his dedication, presentation & enthusiasm. I saw my team prosper from the training given by Tom. "