CORPORATE TEAM TRAINING
We coach your team on psychology, process and strategy-against your pipeline and numbers.
Not a seminar. Not a slide deck. A bespoke one or three days inside your business, rebuilding how your team opens, advances and closes luxury sales - then the follow-through to make it hold.
WHO SHOULD TAKE THE OPPORTUNITY?
For Sales Directors and founders of luxury businesses whose teams face high-net-worth clients; and whom themselves might not have the luxury of time to formally invest intensively into their group development.
Consider companies who sell within in five-star hospitality and private members’ groups, jewellery and watch houses, fragrance and beauty maisons, fashion, bespoke interiors and joinery, super yachts and private aviation. Typically teams of three to eight client-facing team members.
You already know the symptoms.
Enquiries that go warm, then quiet. Beautiful client relationships that never quite become orders. Discounting offered before it was ever requested. A team that is superb at service and hesitant at the close - because nobody has ever shown them a way to close that doesn’t feel beneath the brand.
That is a training problem, and it is fixable.
THE PROGRAMME OVERVIEW
ONE DAY FOCUS
from £6,500
Up to eight delegates at your premises.
One full day. Morning: diagnostic on your live deals - where sales actually stall. Afternoon: the Closers Ace framework applied to your three most valuable open opportunities, rehearsed until it holds under pressure. You end the day with a deal plan for each.
THREE DAY RESHAPE
from £16,500
Up to eight delegates at your premises.
Day one: diagnostic and foundations. Day two: advanced client work - price protection, multi-stakeholder sales, reviving stalled deals. Day three: embedding - live deal reviews, manager coaching structure, and the operating rhythm that keeps the change in place after I leave.
ADDITIONAL DELEGATES
£600
Per person, per day.
Beyond eight delegates, priced per head and capped at twelve. We don’t train rooms;
we train teams.
3x more impactful than one to one alone. Shared language and frameworks create
team-wide change, not individual improvement.
WHATS COVERED
Built around your team. Every time.
Every programme is diagnosed and built from scratch around your team's specific gaps. These are the core areas we draw from - combined and sequenced based on what your team actually needs.
FOUNDATION
MINDSET AND THE LUXURY SALES ENVIRONMENT
Establishing the shared foundation - how luxury clients think, what they expect, and why traditional sales approaches fail at the high end.
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The psychology of high-value purchasing
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What luxury clients actually want from a salesperson
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Building team-wide confidence and positioning
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Shared language and standards across the team
CONVERSION
PRESENTING, OBJECTIONS AND CLOSING DEALS
The moment of truth - how your team presents value, handles the objections that kill luxury deals, and closes with confidence and integrity.
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Presenting at the top end without underselling
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Handling price, timing and competition objections
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Closing techniques that feel natural not forced
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Protecting margin in high-value negotiations
SKILLS
QUALIFICATION, DISCOVERY AND PIPELINE CONTROL
The practical skills that separate high-performing luxury sales teams - asking the right questions, reading buying signals, and managing pipeline with discipline.
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Discovery conversations that reveal real intent
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Qualification frameworks for luxury and specification sales
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Pipeline management and deal velocity
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Reading and responding to buying signals
SALES SYSTEM (3 DAY ONLY)
RETENTION, REFERRALS AND THE SALES PLAYBOOK
The third day goes beyond skills - building the system, culture and playbook that makes your team's new performance repeatable and self-sustaining.
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Client retention and relationship management
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Building a referral culture in luxury markets
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Creating your team sales playbook
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Accountability structures and ongoing performance management
NOTE ON ONE DAY COURSE
The one day intensive draws from the same core areas above - but is focused and prioritised based on your team's pre-session diagnostic. Rather than covering everything, we go deep on the two or three areas that will move the needle most for your team right now.
HOW IT WORKS
Simple process. Serious results.
I
DISCOVERY CALL
A thirty-minute call to understand your team and your numbers.
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II
THE PROPOSAL
A written proposal - one page, no deck, same week.
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III
THE PLAN
A diagnostic conversation with your team lead before the day.
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IV
THE DELIVERY
Delivery, then review against the measures we set. Fees stated from the first conversation. No retainer required.
CHOOSE YOUR FORMAT
One day to sharpen. Three days to transform.
Both programmes are built entirely around your business - your product, your team's specific gaps, and the clients you're trying to win. No off-the-shelf content. No generic frameworks.
SHARP AND FOCUSED
ONE DAY
INTENSIVE
A single high-impact day that gives your team a shared language, sharper skills, and immediate tools to close more effectively. Ideal for teams that need a focused reset or a targeted uplift in one area.
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£6,500 UP TO 8 PEOPLE
Full day of live coaching - up to 8 hours
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£600 per additional person (up to 15) - over 15 POA​
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Pre-session team diagnostic and briefing​
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Bespoke content built around your business and clients​
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Post session frameworks and resource pack​​​​
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Online or in-person - UK wide​
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Best for: targeted skills uplift, new team onboarding,
or a focused refresh before a key sales period.
RECOMMENDED
THREE DAY TRANSFORMATION
Three consecutive or spread days of deep, structured coaching that builds a complete sales system across your team. The most impactful programme we offer - and the one that generates the most lasting results and referrals.
£16,500 UP TO 8 PEOPLE
3 full days of live coaching - structured and progressive
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£1800 per additional person (up to 15) - over 15 POA
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In-depth pre-programme team diagnostic
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Fully bespoke curriculum built around your business
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Full frameworks, playbooks and resource pack
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30-day follow-up session included
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Online or in-person - UK wide​​
Best for: building a complete team sales system, cultural change, or preparing for significant commercial growth.
Upgrade to the 3-day programme within 3 months and your 1-day investment is fully credited.
COMMON QUESTIONS
Everything you need to know.
HOW BESPOKE IS THE CONTENT REALLY?
Completely. Every programme starts with a diagnostic. Nothing is recycled from a previous client. The content is built around your product, your clients, and the specific gaps your team has.
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CAN WE DO A ONE DAY FIRST, THEN UPGRADE TO A THREE DAY?
Yes - and several clients do exactly this. The one day cost is credited against the three day programme if you decide to continue within three months of the initial session.
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DO THE THREE DAYS HAVE TO BE CONSECUTIVE?
No - many clients spread the days over two or three weeks to allow time for application between sessions. Consecutive days work well for offsite formats. We'll agree the structure that works best for your team.
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WHAT'S INCLUDED ON THE 30 DAY FOLLOW UP
(THREE DAY COURSE)
A 90-minute live session - online or in-person - roughly 30 days after the programme ends. We review what's changed, what's stuck, and what needs reinforcing. Included in the three day price.
WHAT SIZE OF TEAM IS THIS BUILT FOR?
Both programmes are priced for up to 8 people with a per-head rate for additional participants up to 15. For teams larger than 15 please get in touch to discuss a tailored approach.
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HOW FAR IN ADVANCE SHOULD I BOOK?
We recommend three to four weeks for online delivery and four to six weeks for in-person to allow time for the diagnostic and programme build. Early client rates apply while the current intake is open.
YOUR COACH
Led by someone who's
built teams like yours.
Every programme is designed and delivered personally by Tom Luke. Not outsourced, not franchised - Tom, in the room or on the screen, doing the work with your team.
"A team that closes together, with a shared language and a shared standard, is the most powerful commercial asset a luxury business can have."
Having led sales teams himself - hiring, coaching, creating strategy and processes, managing performance and building commercial culture from the ground up - Tom brings a perspective that goes beyond training technique into the reality of what it takes to build a team that consistently performs.
