SALES COACHING AND HEADHUNTING FOR LUXURY TEAMS
CLOSERS GROUP COHORT
Be the driver of your own success.
An intensive four week coaching programme for founders, directors and sales professionals selling luxury and high-value products. Small group. Real challenges. Immediate results.
From high ticket to consultative selling, and everything in between. Success is a mindset. A motivation to learn & evolve will keep you climbing the ladder of financial freedom that sales can offer you.
70% of all sales professionals say they have had no formal training. Instead, describe themselves as
'self-taught social sellers'.
WHO IS THIS FOR
Built for the people who sell exceptional things.
This programme is deliberately specific and not for everyone. If you sell luxury or high-value products - whether B2B, B2C or both - this was built for your world, your clients, and your challenges.
FOUNDERS AND ENTREPRENEURS
You built the product, you know the brand - but closing high-value enquiries consistently is a challenge you haven't fully cracked yet.
LUXURY PRODUCT BUSINESS'
Stone, bespoke furniture, architectural hardware, premium interiors, high-end retail - if you sell luxury, this was made for you.
SALES DIRECTORS
& MANAGERS
You're responsible for revenue but lack time to coach your team effectively. This gives you the framework and the results - fast.
B2B SPECIFICATION SALES
Working architects, designers and developers demands a specific skill set that generic training simply doesn't cover. We do.
SENIOR SALES PROFESSIONALS
Experienced, relationship-rich - but ready to sharpen your approach, close more consistently, and operate at a higher level.
B2C HIGH VALUE RETAIL
Selling directly to discerning, high-net-worth clients requires a completely different approach. We know the difference - and teach it.
BE HONEST WITH YOURSELF
This is not for everyone.
We'd rather be clear upfront than waste your time or ours. This programme is not right for everyone - and that's intentional.
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Businesses selling volume, low-margin products
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People looking for quick scripts and shortcuts
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Those not willing to do the work between sessions
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Anyone expecting overnight results without real effort
BUT IT IS EXACTLY RIGHT FOR
People who sell seriously.
If any of these sound like you, you're in the right place.​​
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You sell high-value, luxury or premium products and want to close more of them
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You're serious about developing your sales approach - not just learning theory
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You want coaching from someone who has actually sold in your world
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You're ready to invest four focused weeks to change how you sell permanently
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You want to be part of a small, high-quality peer group - not a crowd
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THE CURRICULUM
Four weeks.
Four transformations.
Every session is built around the specific reality of luxury sales. No theory lifted from a textbook. Four tightly focused weeks - each one building on the last - creating a complete system you can apply the moment each session ends.
WEEK ONE
MINDSET, POSITIONING AND THE LUXURY CLIENT
Why luxury sales demands a fundamentally different approach - and how to reframe everything from first contact to final close to match the clients you're selling to.
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The psychology of high-value purchasing decisions
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How luxury clients want to be sold to - and what kills the deal
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Positioning yourself and your product at the right level
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Building genuine rapport in premium environments
WEEK THREE
PRESENTING, PROPOSING AND OBJECTION HANDLING
How luxury clients make decisions — and how to present your product, your price, and your value in a way that converts. Plus the objections that kill luxury deals and exactly how to handle them.
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Presenting value without discounting your worth
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How to handle price objections with confidence
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Timing and delivery of proposals at the top end
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Turning objections into closing opportunities
WEEK TWO
QUALIFICATION, DISCOVERY AND PIPELINE CONTROL
How to identify the right clients early, ask the questions that reveal real buying intent, and stop wasting time on deals that were never going to close.
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The questions that separate serious buyers from browsers
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Controlling the sales process without feeling pushy
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Reading buying signals in luxury and specification sales
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Building a pipeline you can actually rely on
WEEK FOUR
CLOSING, RETENTION AND BUILDING YOUR SYSTEM
How to close at the right moment, protect your margin, retain your best clients, and build a repeatable sales process that generates consistent results long after this programme ends.
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Closing techniques that feel natural, not forced
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Protecting margin in high-value negotiations
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Client retention and referral in luxury markets
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Building your personal sales system going forward
WHAT'S INCLUDED
Everything you need.
Nothing you don't.
FOUR LIVE
COACHING SESSIONS
Weekly 90-minute live sessions via Zoom. Interactive, practical, built entirely around the real challenges you're facing right now - not a scripted lecture.
LUXURY SALES FRAMEWORKS
A suite of practical tools, templates and frameworks built specifically for luxury and high-value sales - yours to use indefinitely after the programme.
SESSION RECORDINGS
Every session recorded and yours to keep. Revisit the frameworks, conversations and breakthroughs whenever you need them.
WEEKLY PRACTICAL ASSIGNMENTS
Each week includes a short assignment built around your actual deals and pipeline - so every lesson is applied immediately in the real world.
PRIVATE COHORT COMMUNITY
A private group with your cohort peers - ask questions between sessions, share wins, get real-time feedback from people who understand your world.
LONDON LIVE EVENTS
As the programme grows, live seminar days in London will be added. Cohort members always get priority access and preferential rates.
YOUR COACH
Taught by someone who's done it.
Every session is delivered by Tom Luke personally. Not a junior facilitator. Not a pre-recorded video. Tom, live, working through your real challenges with you.
Tom has spent his career at the sharp end of luxury sales - building commercial functions, winning high-value contracts, and growing premium brands across the UK, Europe, MENA & USA. His approach is direct, practical, and built entirely from real experience.
"I built this programme because I couldn't find the coaching I actually needed - specific, honest, and built for the world I was selling in."
The small group policy exists for a reason. Every participant gets real attention, real feedback, and real time on their specific challenges - not a seat in a room of fifty strangers.
COMMON QUESTIONS
Everything you need to know.
IS FOUR WEEKS ENOUGH TIME?
Yes. Four tight, focused sessions deliver more than six plus padded ones. Every minute of this programme is there because it moves the needle. Nothing is included to make it feel longer.
IS IT SUITABLE FOR FOUNDERS, OR JUST SALES PEOPLE?
Both. Many participants are founders personally responsible for closing deals. It works whether you're building a sales function or sharpening your own performance.
WHAT INDUSTRY
DO I NEED TO BE IN?
Any business selling luxury or high-ticket products - B2B, B2C or both. Hotel, bespoke furniture, architectural hardware, premium interiors, high-end retail and beyond.
WHAT IF I MISS A SESSION?
All sessions are recorded and shared with the group. You won't miss the content - though this is an investment in yourself and your future, commitment is part of that.
HOW MUCH TIME DOES IT REQUIRE EACH WEEK?
One 90-minute live session plus a short practical assignment - designed to fit around a busy professional schedule without consuming it.
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WHEN DOES THE NEXT COHORT START?
The next cohort date is being confirmed now as we wait for the right people. Register your interest and you'll be first to know - and first to secure one of the limited places when it opens.
What Our Clients Say
JADE - PROPERTY ACCOUNT MANAGER - DUBAI / UAE
“Before meeting Tom I was shy and struggled with rapport building which are the two things not ideal for a 'salesperson'. After Toms assistance for around 1 year I have learnt to be confident, knowledgeable in sales and extroverted allowing me to build good working relationships with clients which helps the sales process. Without Tom's guidance I can certainly say I would not have been able to succeed as I have.”